Digital Marketing Resources and Tools
We have pulled together some of the essential resources required by businesses and agencies. Digital marketing and website management can be exciting and challenging at the same time. There are so many tools on the market, it is difficult for businesses to know which tool to use. We have picked out the top 3 tools for each area, to give you a view of some of the tools we use to streamline our digital marketing work. We may make a commission from some of the tools recommended, but this does not affect our decision to review and recommend the tool.
Analytics
Moz – Moz is a comprehensive suite of SEO tools. This tool allows professionals to determine a website’s authority and security standards. It provides metrics like Domain Authority Rating and reference links to content. It also sends notifications about potential errors on a site. Its success stories are endless, and their services are trusted by many businesses.
You can use Moz to optimize your website. Moz has invested in tools for optimizing websites. These tools include keyword research, link building, website audits, and page optimization. It also offers SEO tools for local marketing. These tools can help you manage your Google My Business listing and check your business listings in local search engines. If you’re looking to optimize your website for local markets, there are several Moz SEO tools that will help you in this regard.
Moz pioneered the industry’s understanding of SEO and they believe that a website’s ranking will increase with genuine, valuable content. By dedicating their resources to the process, Moz has built an unparalleled body of knowledge, expertise, and operational philosophy. The company’s philosophy emphasizes transparency and integrity, which helps make their services the best. If you’re looking to improve your online presence, use the tools offered by Moz to boost your rankings.
One of the most popular Moz features is its backlink tracking system. It is a great way to monitor general visibility in SERPs and track keywords’ performance. You can also monitor your competitors’ SERP status. The backlink tracking system also lets you manage listings and audit them for SEO problems. This is useful if you want to see how your website stacks up against them. You can also use the backlink monitoring feature to check for spam.
The Keyword Explorer Keyword Explorer is one of the best keyword research tools in the business which helps you to identify potential keywords and prioritize them based on search volume and CTR. It also has an index of over 40 trillion links, which is extremely useful for tracking new links, brand mentions, and content planning. Despite its many benefits, it doesn’t come with its own tools for link outreach. Nevertheless, you can download its free software to track your link outreach efforts and see how well they are performing.
The My Score feature allows you to view the relevancy of keywords and the competition for each one. All of these features are available for free. You can try out the premium version for a month before you purchase a plan. To find out if the premium version is right for you, try the free trial first.
Ahrefs – Ahrefs is a popular SEO tool that can replace several SEO tools. It helps you create and manage new link building strategies, improve your content, and track social signals. It also allows you to export data and graphs so you can compare them to your own. Once you’re done, you can start implementing your new link-building strategies. It’s also a great way to learn from the top sites, so you can emulate them.
If you want to know what your competitors are doing, Ahrefs is the tool for you. It is an SEO analysis tool that measures a website’s backlink profile. Its system is very different from that of Moz, which simply measures the number of backlinks a website has. Rather than measuring the number of links a website has, Ahrefs looks at the quality of each link.
Ahrefs’s keyword research tool helps you discover what your competitors are doing. The keyword analysis tool shows which topics your competitors are using, and it suggests new topics for your content. It also shows you the kind of content your competitors are creating to satisfy searcher intent. The Ahrefs user interface allows you to see which keywords your competitors are using to rank for specific terms. This is invaluable for finding keywords to target your own content.
One of the key features of Ahrefs is the ability to view all of your competitors’ sites. Its site audit feature allows you to find the pages where each of your competitors ranks for a particular keyword. You can then click through to each website and assess how viable each one is. It’s easy to see which content has the best chances of ranking and which doesn’t. Once you’ve found your keyword opportunities, you can focus on optimizing your site for those keywords.
The Content Explorer feature in Ahrefs has dramatically improved the way users find relevant content. This feature provides more filters, including exclusion of words and sites. If you need to see what other people are sharing about your website, you can choose a specific keyword or phrase. This feature can guarantee your content to get more shares and organic traffic. Then, you can write about it. This is a powerful way to create a more engaging page.
One of the most helpful tools in Ahrefs is its Content Explorer, which is dubbed the mini search engine for SEOs. This feature displays indexed content with metrics on referring domains, social media, and SEO. The Content Explorer is easy to use and has a good UX. However, the software’s other key features may be more beneficial to your overall success. You can also see which keywords are driving traffic to your site.
Keyword Tools
Ubersuggest – Ubersuggest is a free SEO tool that focuses on generating new keyword suggestions. The most important feature of Ubersuggest is its keyword tool. This tool lets you browse all links on a website with one click. It is a great feature for marketers who are new to SEO. It also makes it easy to export all the results into a CSV file. It could be helpful for corporate managers or marketers who depend on link building for ranking. However, the most basic features of Ubersuggest are not enough for an advanced SEO professional.
The most useful feature of the tool is its keyword suggestion feature. This feature provides variations of the seed keyword and provides data on the keywords. This helps marketers determine which keywords are highly relevant to their audience and which ones are not. It also lets them see the engagements that the competitors get from their pages. With this information, they can create relevant content. And if they find that a certain keyword is performing poorly, they can improve their website.
In order to find the top SEO pages, you need to know what to include in your content. However, the main advantage of the Ubersuggest tool is that it provides support and guidance for errors. This is a must-have for those who are new to SEO or corporate managers who don’t want to spend money on purchasing expensive tools. Using it will help you create a better content strategy and increase your website’s organic search engine ranking.
To improve your search engine rankings, you must make sure your content is optimised for mobile. This is not an easy task, but if you take the time to optimise your meta description, you can boost your website’s ranking and the Ubersuggest tool will help to improve your search engine rankings. After analysing your posts, Ubersuggest shows you which terms are the most competitive and which keywords have the highest cost per click. If the competition is high, you’ll have an upper hand over your competitors. If you’re not sure how to rank for a particular term, Ubersuggest is a great tool to use. You can learn what keywords are trending and which aren’t. If you know which keywords are going to get you the best results, you’ll be able to incorporate them into your content and your website. That is why we recommend this tool for beginners or company’s on a low budget to assist with their SEO efforts.
Keywords Everywhere – Using the free keyword research tool, Keywords Everywhere can save you hours of time. You can find out the search volume of any keyword and its popularity in Google Autocomplete, as well as the cost-per-click and competition data for it. It even allows you to see the top five competitors for that keyword. It is useful for finding relevant keywords for your content. You can use the tool to discover new and profitable keyword opportunities.
It’s a browser extension that works with over 15 search-driven websites. Once you install it, you’ll see the data on the right-hand side of Google. Click on the “Trends” tab and it will display a trend graph, which will show you how often your keywords are searched. You can break down this graph by 7 days, 30 days, a year, or even all time. If you’d like to see the volume of searches for a certain keyword, you can click the ‘All Time’ option.
One of the key features of this service is its ability to scan web pages and find the top 5,000 keywords. It is an easy way to find out what keywords are working, which keywords aren’t, and what niches you should focus on. The great thing about this keyword research tool is that it can collect keyword data from a number of platforms. It only requires a one-time activation and installation. To use the tool, you will need credits for keyword metrics and an API key to access it.
Another feature of this keyword tool is its ability to analyse cost per click. The system gives you an average number of searches per keyword in the past twelve months, along with the amount of “People Also Searched For” data. You can also use this feature to examine the cost of each click. This is an essential metric when determining the value of a keyword, but you need to balance the costs with the return of investment to get the best out of your marketing efforts.
The tool is available as a Chrome extension or a Firefox add-on. You can install it on your browser to find keywords and keyword data. Once installed, the extension will show you the keyword data and search volume for any keyword you type in Google. It will also let you see related searches of your keywords. You can use these to discover new keywords and find more profitable ones. This extension will even work with the Google autocomplete box, so you can get the data you need with a few mouse clicks.
Social Media
Provely – Provely is a prominent conversion-boosting software that uses verified social proof components on websites to help online businesses improve leads, signups, and purchases. Data, including recent purchases and signups, customer reviews, live visitor counts, announcements.
In order to use Provely to increase your sales, you must have social proof on your website. This will encourage potential customers to purchase from you. Once they visit your website, they will see a pop-up with the social proof. In marketing terms, this is known as social proof. Studies have shown that a 250% increase in sales has been reported from E-Commerce stores that use this type of social content.
This tool allows you to add social proof and personality to your pages. You can use it to see which of your visitors are most likely to buy from you. It is possible to display the actions of other Provely customers who have recently made a purchase on your website. However, this information can be limited unless you use the full version of Provely. As long as the product is a useful one, you can use it to increase your sales.
It can also help you boost your conversion rates. In recent studies, social proof has been shown to boost conversion rates by up to 300%. There are a few different Provely plans, but each will allow you to integrate up to three Provely widgets on your website. The Basic plan requires a one-time fee of $27 during launch and a 14-day free trial from PayKickstart.
The best part of the Provely website software is its incredibly customizable pop-ups. Not only can you select the design that suits your website and branding style, but you can also choose a template that’s custom-made for your company’s brand. This way, your visitors will never be confused about whether you are a legitimate business or not. While the Provely website can be customized for any business, it is best for agencies to use the service in order to keep their branding and messaging unbranded.
The widgets that come with the Provely website are completely customizable. You can choose a colour scheme that best matches your brand’s style and tone. The widgets are displayed based on the settings and information stored in the Provely database. This platform has strict privacy guidelines that ensure that you don’t have to worry about your customers’ data being disclosed to a third party. This way, you can easily customize your website to display the widgets you want to display.
The Provely website software is easy to install and can be completed within five minutes. It’s possible to customize your pop-ups to suit your brand’s branding and colour scheme. As a plus, you can try it risk-free for a month, thanks to a money-back guarantee and a one-month trial. So, there’s no reason to worry! And what’s even better, the installation process is entirely free.
Groove Funnels – Our favourite pick for a funnel platform is Groove funnels. Groovefunnels is a popular website builder and sales platform that makes it simple to start and grow an online business. It can save you hundreds of pounds in monthly subscriptions and gives you unlimited access to all of their marketing software and sales funnel tools for a lifetime. It is also currently dominating the market, with more than 700,000 users.
If you’ve been curious about how to build a business, you’ve come to the right place. This system is not for the faint of heart, but it is one of the most effective ways to generate income online. It can be used to run an eCommerce business, for businesses to build websites, or for budding affiliate marketers to build websites quickly.
As with other marketing automation tools, you can create and share your own funnels and email campaigns. The main advantage of GrooveFunnels is that it allows you to easily share your entire funnel. You can duplicate and clone your funnels, or you can import them from a URL. And best of all, it is free! You won’t be charged if your website has high traffic and it won’t suspend your account if you consume too much bandwidth.
In addition, if you are a beginner, you’ll be able to use it for free for life, ensuring your success for years to come.
There are several ways to earn from GrooveFunnels, including creating a dedicated membership site, generating sales, and selling your products. The software offers many tools to help you build a successful sales funnel, from pages and funnels to dedicated membership sites and videos. And it allows you to make a commission on each sale. With these powerful tools, you can easily sell your courses and earn a commission on each one.
GrooveFunnels allows you to sell backend and frontend products. You can even offer different payment options, such as PayPal, Stripe, and PayPal. If you want to sell a product, you can choose the payment method that works best for you. If you’re selling a subscription service, you can use GrooveFunnels as a tool to sell products from your own website.
Sign up for a Free Groove Funnels account
Content Development
We provide content services for businesses. Our content is fully optimised for SEO and can help with your ranking process. For more information visit our services page.
Link Building
Link building is a very important part of the search optimisation process. There are so many aspects to link building, that it can be a challenging process without understanding what search engines want to see. Visit our Solutions page to find out more information on how we can support your link building process.
Design
Canva – Canva offers a wide variety of design options and a very easy-to-use interface. It is ideal for a number of different uses, and it’s free to use. There are also many Canva alternatives, including PicMonkey, Snappa, Stencil, and Crello.
A big plus with Canva is that it has more than two million templates, with hundreds of thousands of possible combinations. If you’re a business owner, you can choose from one of the free options or upgrade to a premium membership. Signing up for an account on Canva is easy. You can also choose the type of account you wish to have. You can create a team of 20 people in Canva and collaborate on designs with them.
Canva allows you to create beautiful graphics in minutes. You can create your own logo, email signature, and more, without downloading any software or setting up an account. You can save your designs for future use and can edit them anytime you want.
One of the coolest features of Canva is that it allows you to easily select photos and change their format. You can also choose between a wide range of fonts and colours. Moreover, there are several editing tools, including a styles tab. You can shuffle and edit text and add images and videos to your design. It is a great tool for both beginners and experts. And with over 75 million stock photos and videos, Canva offers a wide selection for your creative projects.
If you’re working in a team, you’ll appreciate the brand control feature that can help you create branded visual content. This feature lets you lock elements, save templates, and follow an approval workflow. You’ll also enjoy the free version of Canva for schools, which gives you access to millions of free images. Plus, if you’re a student, you’ll get an extra $100 of value for free!
Canva is great for both personal and professional use, as it has several different features. If you want to create professional-looking designs for branded content or work collaboratively, you’ll be happy to learn about Canva’s professional design tools. The software also has magic resizing capabilities, which automatically resizes your designs for social media. You can also specify your own dimensions so that you can easily send your designs to defined channels. A key benefit of the pro model is that it includes the ability to schedule posts to many of the key social media platforms such as Facebook, Instagram, and Pinterest. In terms of value for money and ease of use, it is our number one go-to tool and highly recommended.
Disclosure – Some of the recommendations on this page contain affiliate links. SAS Online Marketing does not take responsibility for the functionality of tools recommended on this page, and we advise all users to do their due diligence and carry out research before purchasing or use of these tools. We also may make a commission on some of the tools recommended, although this does not affect our review or recommendation of the tools or platforms. For further information on this disclaimer, please review our Affiliate Disclosure.