Why SEO has a High Potential for Customer Conversions?
The strategies involved in search engine optimisation are more likely to grow your customer base and in turn, increase your revenue more than any other marketing method. This is due to the fact that there are over 4 billion users of the internet and 60,ooo searches per second. Using keywords targeted directly to your potential customers ensures that when they do contact you through your listing in the search engines, they are more likely to buy your product or service.
The Google page that appears after a search will show up to 4 paid ads from a PPC/Adword campaign and a 3 pack of local business listings (often called the map pack) of the sites that Google believes are optimised with content and services that will serve customers best in the local area and organic search results. After this, the organic search results will appear.
SEO has a high conversion potential because it is targeted marketing. It is also endorsed by the largest search engines in the world. For example, Google in 2017 went on record to state that they focus on search engine optimisation protocol for their rankings.
There are 60,000 plus search engine queries every second. Those search results are pulled through an optimisation protocol. Targeted keyword traffic generation is the goal of SEO. There are several reasons why this works.
Befriending Search Engines
If your site is listed high in a web search engines search results, primarily on page one, traffic to your website is as good as guaranteed. If you want to gain the upper hand, you need to befriend the search engines. This can be delivered in a number of ways by an SEO specialist who understands how to deliver the right strategies for your website.
There are several elements within online marketing which include the following:
- Article marketing
- Video marketing
- Social Media Marketing
- Blogging and Guests posts
- Back-links
- On-page SEO
This is a small view of what is required to meet a web search engine’s requirements. In 2017, Google released a report on the 200 ranking factors that it requires to be in place for a website to rank well. We have tested many of these and understand the more powerful factors that will rank a site well.
Why Do People Trust SEO?
The reason why SEO has a great conversion ratio is that people trust sites that they find through search engines particularly sites that rank high on page one in the search results. If you’re listed within the top 5 listings, they assume that you’re a trusted resource for whatever it is that you’re selling or promoting. This cannot be stated for PPC advertising where businesses pay to be listed for a specific keyword rather than ranking for it naturally.
People trust what Google’s top 5 ranked sites deliver. To ensure that your website is listed there, you will need to work with the search engine’s ranking factors to rank high and reach your targeted audience.
People search Google worldwide on their tablet, desktop and mobile devices. They trust the results from Google, which is why your website must be ranked high for relevant keyword phrases. Google owns such a high market share in search engine marketing today, that most internet users trust them inherently. List your website within their search, and you’ll get automatic trust if listed above the fold.
SEO Results are Permanent
All marketing elements have a shelf life. SEO has a shelf life of upwards of 6 months. Depending on the niche, you could have SEO elements in place for years, and become #1 over time.
Contrasting marketing ideas like PPC will show you the limited life of paid advertising. Pay per click requires a budget that is consistently updated. SEO does not require a high budget. It needs constant monitoring, but the traffic generated will reduce your online marketing budget over time.