How Social Media Can Increase Traffic to Your Website
Social Media today boasts billions of users. Users of these pages share a great number of different ideas, links, and more. Internet marketing can benefit from using social media to promote a small business. There are several ways to promote small businesses within social networks. Brands and individuals can create attraction marketing. How does social media promote your business? The following assists in answering that question.
It Reaches a Targeted Audience
Social media has a captive audience to market towards. There are currently more than a billion people on these pages, and you could very well get the attention of the masses within the site. You can target your reach of business advertising to just people that like what you’re selling.
The targeting protocol of social media sites includes more than keywords. Search engine marketing, in contrast, focuses on keywords alone. Social sites utilise much more explicit elements. Within the advertising elements of social networks, you can target the following elements to reach audiences:
- Age
- Location
- Interests
- Gender
- Pages Liked
- Pages Visited
- Amount of Time Spent Online
- Linked Friends and Acquaintances
This is more than targeting SEO alone. Social networks have interior targeted elements that small businesses can adopt and target much faster than other solutions.
Using Social Media to reach millions of people quickly
The issue with traditional marketing is that you need to figure out whether people will see your ads. That’s not the case with social media. When you advertise and promote products and services with social media, you will put yourself in a space where people are interacting real-time.
They are ready to react to advertising, and you could fit yourself into their feeds, get noticed, and guarantee reactions. You will notice that you will get a reaction quickly from users and it is a good place to carry out a proof of market. No other marketing resource allows you to get a full reaction, within a short span of time.
By using social sites, businesses can get access to millions of people quickly who are using these pages. Advertising directly to people in their feeds and pages garners immediate, prolonged attention. Posts can have a second life too. When businesses publish ads within social networks, individuals can share, comment, and like advertising, and cycle through more engagement.
SEO Elements
Search engines pull the results from social media within the hour and often immediately. Depending on the influence that you have, you could very well trump all other websites in your niche, by simply going viral within social circles.
Just one viral post could send traffic to your site that will create a sustainable business for years to come. Imagine getting 10,000 or 100,000 people to your page on a daily basis, that is the type of influence that you can garner from social media marketing and SEO combined.
Google has gone on record to state that social networks are ranked highly within search terms. Since these pages are updated often, Google has adapted to give weight to their posts.